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Happy MLK Day, Stupid Marketing Execs

13.Jan.12 General Comments (0)

Not okay, Kmart

Kmart is responding to complaint tweets (and they are getting them) by saying that they they “respect the significance of the holiday.” That’s the phrase they keep using in their generic, carefully worded form letter of a reply.

I disagree. Beyond that, I think they’re full of shit. What Kmart “respects” is money. They’ve noticed their “customer’s bahavior on such days” and are trying to capitalize on the fact that when people have a 3-day weekend there’s more time to shop. Simple as that. I respect that. It’s business sense. But couldn’t the company have just run a regular “3-day Sale” ad instead of invoking the King name in order to “undermine” his legacy and our culture? (Run-on sentence, I know. Sorry.)

But it ain’t new. Check out our video mocking (now defunct) Bay Furniture Company’s radio ads.

Fucking Kmart. I made a shit-ton of money with that national commercial I did. I ain’t saying I would give it all back. Bump that. I’m just saying it’s damn disappointing.

Happy MLK Day.
- Inda

13.Jan.12 General Comments (0)

Yo, ma!

Essense Magazine Online called the video Shit Black Guys Say “fall out funny.” The video, written by and starring Robin Thede and kevINda’s Inda Craig-Galván, has received over 200,000 youtube views in less than two weeks.

Please click –> HERE <– to read the entire article.

That’s what’s up.

31.Dec.11 General Comments (0)